The Athleisure Lookbook

Athleisure is essentially clothes that serve a purpose as athletic clothes, but would also look good in a casual outfit. Typically, workout clothing was seen as unacceptable to wear outside of the gym, but now, popular brands such as Adidas & Nike and even major fashion houses such as Chanel, Balenciaga, Gucci, and many more are pushing luxury sportswear.

Luxury Sportswear consists of sportswear staples such as sweatpants, sweatshorts, leggings, running sneakers and hoodies being reinvented to make them acceptable for everyday wear by use of minimal designs and technical fabrics.

14276361_691665790983835_658272154_n

Most of the big sportswear brands right now are trying to capitalize on this athleisure trend. Nike Tech Fleece pieces tend to have simple designs with functional features and high quality materials, making them perfect for anyone serious about working out. Tech fleece pants have skyrocketed in popularity in street fashion because of their slim fit and sleek look.

Typically, sweatpants were baggy and loose, so as to provide comfort, but Nike Tech Fleece provided a tapered look but kept the comfortable aspect, subsequently making them acceptable in casual fashion.17969a835947911de6194f2a152d2874

Adidas has managed to capitalise massively on this trend in a few different ways, one of these being their classic Tiro soccer pants. These pants, designed for use in cold weather soccer training, have become a staple in a lot of people wardrobes because of their clean look, heavy taper, and comfort.

The original purpose of the taper was so that the pants didn’t get caught underneath soccer players pants as they were running, but it is now what has caused them to be the huge success that they are in the fashion community.14276428_208137056271275_303039564_n

Additionally, Adidas’ collaboration with designer Yohji Yamamoto for their Y-3 line and its very recent diffusion line Y-3 Sport has brought them much success in the athleisure category.

Y-3 is most well-known for its shoes. Models such as the Qasa and the Kohna have a definite high fashion look about them, but because of the technical fabrics that they are made from and the borrowing of Adidas’ technology & designs, they have become immensely popular among the athleisure crowd.

3e663ccbecfefebbc6bdf5bbae415ff7

Recently we have been seeing sweatpants on the runway, something that would’ve been unheard of in the past.

Designers such as Todd Snyder, Balmain, and Dolce and Gabbana have been putting sweatpants on the runway in recent years and it has been met with success.

The idea of designers creating sweatpants sums up athleisure perfectly, it is a casual item that is rooted in athletics, being reimagined by someone with an eye for design and fashion, therefore elevating the sweatpants into the status of a luxury item.

Staple Brands: Nike Tech Fleece, Adidas Sportswear 

10

8b7087c4d6be893e2417a1776f86d92d34bfabd7251774b60426f9c5af459b1c8432f6679bdd185aa761ee2c726c8de359b916a7a240af8a3b91e76bfb242458a6360e0b10807edc3336c88a630b8e50bwwwwuob5bbe97d7010df7bcd926d4009e24e83c50e991c81bcaf4138b9d89d4457742ac03d5456b6533e76f5b604b377253664efc0377750eef36438a9b39928ccdbeafe27425afb17376ae8cad4d0a7221625xckhskkrwjzgd114350842_1654126084878310_5670419104981319680_nd0b0c7e609009020e9309df5a4efb1d113151121_585718444928237_1083773240_n 13258937_1724942147746723_1925753599_n 13298073_1734434700156459_1139829734_n 13392803_1604699553154047_1542059264_n 13694566_1773268879579341_1570959019_n 13774245_547677045416870_779181368_n 14145355_593277947519109_1957583593_n