Brand Overview: Palace

Palace Skateboards is a London based skate brand that is heavily inspired by British culture. In the past year, Palace has amassed a huge following of both skaters and fashion enthusiasts thanks to its unique designs and exclusivity. This, combined with the brands affinity for 90’s culture has earned it a Supreme-like status within the fashion community, despite the fact that the owner, Lev Tanju has “no idea why”.

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Palace Skateboards is a London based skate brand that is heavily inspired by British culture. In the past year, Palace has amassed a huge following of both skaters and fashion enthusiasts thanks to its unique designs and exclusivity. This, combined with the brands affinity for 90’s culture has earned it a Supreme-like status within the fashion community, despite the fact that the owner, Lev Tanju has “no idea why”.

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Fans of the brand can often receive a lot of hate from the community if they do not skate, however, this doesn’t seem to stop anyone. Palace’s clothing is made primarily to fund the skate team and although it is definitely geared towards skaters, it is not intended to be exclusively for skaters. Lev himself said that he “likes that people who don’t skate wear it” and that “not everybody can skate, but everybody wears T-Shirts”image02In short, Palace has gained popularity thanks to its distinctive designs, high quality manufacturing and regardless of what Lev himself thinks, its similarity to Supreme. Palace transcends skate culture, it has cemented itself as one of the hottest brands in fashion right now, and that is looking unlikely to change for quite a while.image04 image01 image00